Channel stuffing is the business practice where a company, or a sales force within a company, inflates its sales figures by forcing more products through a distribution channel than the channel is capable of selling to the world at large. Also known as "trade loading", this can be the result of a company attempting to inflate its sales figures. Alternatively, it can be a consequence of a poorly managed sales force attempting to meet short term objectives and quotas in a way that is detrimental to the company in the long term.
Per esempio un produttore di macchine nei confronti delle rivendite.
Il grafico del giorno riguarda la General Motors e le candele che vedete sempre più grandi rappresentano i volumi di vendita mensili dalla casa madre agli autosaloni autorizzati....
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